Posted by: Sigal Zoldan on: February 22, 2010
Finding the perfect coach for you can be a tedious journey. Yet when you know what you are looking for it is much easier to find it. In my 12 years of experience from both sides of the equation (looking for one and being one), I’ve gained the knowledge, wisdom and experience regarding how to choose that someone that will get you where you want to go, and in whom you will be willing to place your trust as well as invest your time and money.
I’d like to share with you
the 12 commandments
that I have found essential in finding the right coach for you.
* * *
Commandment No. 1:
Choose a coach that integrates the
Subconscious aspect in their work and
not only the conscious aspect. It is well known
that whatever habit you’d like to change, whether
it is procrastination, fear of success or lack of
organization, the pattern and habit lies in your
subconscious mind and not in the conscious mind.
So in order to experience results sooner than later, the best way is to incorporate modalities (like NLP, Hypnosis, Neurological Repatterning) that can affect your behaviors and habits on a subconscious level. That way, you will find yourself acting smart vs. working hard. I’ve seen many people moving from one coach to another feeling disappointed, because the process was not affecting them on a deep level, yet they felt that working with a psychologist was not exactly what they were seeking.
Commandment No. 2:

Choose a coach that helps you in implementing
step-by-step what you want to accomplish – Not only
discussing theoretically how you can implement what you
want but also –
A. Helps you identify what’s in your way of
implementing it.
B. Assists you in removing or resolving the
challenge(s).
C. Suggests and brainstorms with you practical
ways to go about DOING IT.
When I am saying “practical ways” it should be ways that work holistically with your life. Because, besides those things you want to work on, you also have a life. It is important that your coach will be able to see the big picture too. Or else overwhelm will take charge, and that just leads to chaos.
So, for example, if you just started a new network marking business and you still have a day job that you would eventually like to say goodbye to, and you also have a wonderful family with 2 or maybe 3 kids and a dog, all the variables should be taken under consideration when strategizing your next steps in moving forward.
Commandment No. 3:
Choose a coach that you feel you
have Synergy with, who understands
you, and has empowering ways to communicate
with you. You can sense all those in the first initial
conversation. It should be someone that you feel
excited about, inspired by, someone you are looking forward to talking to and that, each time after you have connected with them, you feel that you have moved forward. If you don’t feel the synergy, understanding, and open communication in the first conversation, then that person is probably NOT a good match for you.
Commandment No. 4:
Choose a coach that you can talk to
before they start charging you. After all,
both you and your coach need to interview one
another. The coach (most likely) will want to
find out if they can really help, and you will want
to find out if this is THE ONE (at least for what
you are looking for at this particular time).
* * *
If a coach is willing to talk to you before they charge you, there is a great chance that they want to help first and make money second.
* * *
I have found myself helping people by directing them elsewhere just because what they have expressed required a different kind of guidance. When people are paying first before they know what they are paying for, the tendency could be to stick with that coach because they are already invested and not because that coach is the right one for them. They’ll start rationalizing why that coach is the right one, while they are actually not feeling so.
When there is a platform to get to know each other first, the choice that both you and the coach make to work together will come from a healthier place.
Commandment No. 5:
Choose a coach that gives you full
value for your money. The only way I
can convey this point is by sharing with you
that there have been times when I have worked
with a client and have noticed that the desired
results were not happening. I brought this up
with them and figured out what to do next.
Sometimes I have fired my clients, either because our work came to
a saturation point or because they were not doing the work to help themselves. In such cases, it’s a waste of time and, clearly, also money.
As a client when I hired a coach, I knew what I was looking for and at times when that wasn’t delivered, I decided to move on. If you do hire a coach and they are not sensitive enough to your results, but you really like them and want to continue working with them, it is worth it to bring it up with them so you can both experience success.
Commandment No. 6:
Choose a coach that teaches you to be
your own coach. Besides solving an issue that
you have or having a breakthrough, it would be very
beneficial to actually learn how you created that
issue. This way, it is less likely your issue will
come back.
Once you have the awareness how the issue was
created ,you have more control over your life and that
means that later on when other things come up for
you, there is a greater chance you’ll be able to work
it out yourself, because on some level you have been trained by your coach how to identify what is going on for you and how to stop it. This is a major "return on investment." I have clients that worked with me years ago, and whenever we have a chance to speak, they express how what they learned when working with me is still present for them, and they continue to utilize the tools to make a difference in their life.
Commandment No. 7:
Choose a coach that is solution oriented vs.
problem oriented. When putting too much
emphasis on the problem itself, the problem takes
too much room. Law of Attraction is the best teacher
I have encountered that teaches us that lesson.
Notice that your “chosen” coach is holding the right
vision for you to step into so you can invest the
majority of your time together on the possible
solutions. That alone will already create a shift
for you and will motivate you to act.
I’ve encountered numerous people that have stayed in a lengthy, costly process with coaches/therapists/counselors that came up with new problems for them to work on. Then they had to stop working with that “professional” because they ran out of money and they didn’t believe in therapy or coaching anymore. They developed a new belief that all of "that stuff” does not really work. And now, they have a few more problems on top of the original one.
Commandment No. 8:
Choose a coach that you feel you
can trust and who is passionate
about their work. You will clearly hear
it in their tonality, see it in the spark
in their eyes, and feel it when you are
talking to them. When you listen to them
for the first time, notice if they walk their talk. Also listen to yourself, to what the conversation with them does to you. If you feel good about the conversation, empowered and uplifted, then that coach might be the one for you.
Commandment No. 9:
Choose a coach that balances between
listening and talking. A friend of mine shared with
me recently that she had a coach that asked her at the
beginning of every call what she’d like to focus on that
day. After she answered, he started to go on and on,
and she felt that she was listening to a recorded voice,
as she could barely say a word.
That coach shared with her valuable information, yet it lost
its value because there was no one to help her to take it
step-by-step and incorporate the information in her
business. The result was overwhelm and a poor use of
her money.
* * *
You should be an active part in the session.
You gain a lot by bringing yourself to the process,
by being present, and you need someone on the other end
to be aware of that and to allow you to express yourself.
* * *
My friend found that she wanted each session to be over before she started it. The problem was that in that case she didn’t hire that coach directly, he was assigned to her as a part of a program that she took. He was already the second coach after she had requested to switch from the first one. So here you have another tip. Request to interview the coaches when you sign up to a program that includes coaching — don’t throw your money away.
Commandment No. 10:
Choose a coach that in addition to the
above keeps you accountable in
a practical way. Because let’s face it, even
though we both know that most of the work is done
between the sessions, if your coach is not
addressing the goals and intentions from session
to session, then it is easy to lose track and to get
away from achieving results.
If you are choosing to incorporate past life regression as a part of your process, because you believe there are some blocks you carried with you into this lifetime, then it is important to resolve the issues in the physical world and in your current reality and not just on the spiritual level.
For example, let’s say that in one of your previous lifetimes you were very poor and you believe that you carry that karma and, in this lifetime, whatever you do, you are not becoming as wealthy as you would like, then besides resolving the karmatic part, you want your coach to help you with "what’s next"? What to do now after we released the block? Because if they don’t, you will be left with a great story, but you won’t know how to proceed and truly become wealthy. When your coach has the confidence to lead you, they will be assertive about the next step too and will make sure that you are not shooting your own foot by being only spiritual and not practical.
Commandment No. 11:
Choose a coach that listens underneath the
spoken words – because you may say one thing
while underneath you might experience something
that is totally different from what you have
expressed.You want to work with someone that can
“read” that even over the phone.
We live in our own bubble. A great coach is the kind of person that does what it takes to help us to get out of our own bubble. The mind is too smart and many clients can make their lives more complicated they need to be. If your coach can show you (again in an empowering way) the way out of that bubble, then you probably have found an excellent coach.
Commandment No. 12:

Choose a coach that has the credentials,
knowledge, and experience in the field
you are looking to be coached in. Measure
them according to their real-world results, not their
theories or claims.
So although it is important that a coach would have appropriate professional training, in many cases their life experience will speak for itself. It doesn’t mean that if you are looking to grow your network marketing team, your coach necessarily needs to have their own team. Your coach doesn’t even necessarily need to be involved in network marketing – what is more important is that they know and understand the challenges of a network marketing business, have the professional tools to help you and have experience in working with network marketers.
* * *
So now you understand that choosing the right coach for you can be a very conscious process, in which you are aware exactly what you should look for. You do not need to "rely on" gambling, but can freely choose if the person that you were referred to, that you found on the internet or that you just bumped into at a networking or a social event, might be the perfect match for you.
You are now equipped with the right pieces of information to help you in making the best decision when choosing to enter into a relationship with a coach.
If you would like to have a list of questions that you can ask your potential coach, I’ll be happy to send you a PDF, just contact me through my website http://www.sigalzoldan.com/contact and ask for the 8 questions that you should ask your potential coach.

If you have any further questions regarding finding the perfect coach for you or you are not sure where to start looking for one, you can either leave a comment on this blog, contact me through my website — http://www.sigalzoldan.com/contact – or if you want to see if you and I might be a good match, follow the steps by going to http://www.sigalzoldan.com/ourservices/oneononesessions
I hope I was able to save you money, time and energy by sharing with you from my experience.
To your success.

Sigal Zoldan,
Transformational Specialist,
Clinical Hypnotherapist, Master Results Coach, NLP Trainer, Foot Analysus, HandWriting Analysis, Neurological Reppaterning, Past Life Regression
Sigal – This is such a great guide to finding a coach! There are so many “posers” out there claiming to be gurus that it is hard to recognize a real qualified coach. With your help and these guidelines, it will be much easier. Thanks
This post is full of valuable information and especially for those who are new to coaching and don’t know what questions to ask. The commandments are thorough and a great reference; every one is important to the coaching experience and it’s purpose — to guide you in reaching your destination in the most efficient and purposeful way! Thanks for sharing this! Blessings, Loren
Hi Sigal, coaches are very important for long term success. A coach is there to cheer you on when you need them to and to be tough on your when necessary!
I had a coach for many years! I don’t have right now but might take one on again in the future.
How long have you been coaching for?
Thanks
Gavin
What a wonderfully comprehensive list you have put together. This is a wonderful resource for anyone who is thinking about coaching. There are so many coaches to choose from that it can be overwhelming to know who to go with. I appreciate your sharing this information.
Wishing you a song in your heart,
Miss Leslie @ Music with Miss Leslie.com
Hi Sigal,
I would suggest for anybody that wants to find a good coach go through every word of this post. The things you must know before hiring a coach could be a challenge but I know when I talked to Sigal I was inspired by her and I know she has the talent to lead people in this industry. Time to get the best free information you can get your hands on….if you want it.
Sigal,
What an incredible post. I am also impressed by the testimonials to your powerful coaching. I, too, have had several coaches in the past few years. Many have over-delivered but a few left me with a sense of being deserted when problems arose. Currently, I am involved in a year long mentoring program. The program encompasses all the traits you have listed here. And focuses on the female psyche, which approaches business differently from the male psyche.
Warmly,
Erica
Sigal is Right on with these keys to finding a great coach. Sigal has been my coach and as I read through this list I kept saying: YES – YES – YES! This is the wonderful spirit that Sigal brings to each and every coaching session. She is absolutely AMAZING!!
The most important points are #4 and #5. People turn to coaches because they are not getting results on their own. The right coach helps you get results in the most efficient (time and money) way. When people move on to other coaches it is because they are no longer getting results for their time and money spent.
#4 is about having a trial run. The topic of discussion should be what results you want to achieve and the coach should lay out how s/he can help you do them. If you don’t know what results you want, then coming up with goals should be the topic of discussion. Otherwise the coaching is not measurable.
The most important points are #4 and #5. People turn to coaches because they are not getting results on their own. The right coach helps you get results in the most efficient (time and money) way. When people move on to other coaches it is because they are no longer getting results for their time and money spent.
#4 is about having a trial run. The topic of discussion should be what results you want to achieve and the coach should lay out how s/he can help you do them. If you don’t know what results you want, then coming up with goals should be the topic of discussion. Otherwise the coaching is not measurable.
How right you are Sigal!
In my professional development as a coach I have evoloved, and am still evolving along these lines.
I’d like to keep this post up on my wall to remind me to be a great coach!
Thanks for the inspiration!
Oma Edoja, Women’s Breakthrough Coach
Great List Sigal: They chronicle the reason I chose you as a coach and as a coach myself, they are my commandments as well.
I still listen to the recordings of our sessions and the value of the time we spent and the investment I made in my professional and personal growth, is truly exponential.
If I had to choose one I would say, teaching others how to coach themselves is key. We each have an inner voice of wisdom and clarity and the best coach teaches us to listen to that voice and helps us learn to have faith in our own innate wisdom. Thanks again. Tracey.
I have worked with several coaches in the last 10 years. It has the been the work that I have done with Sigal that is making a difference not only in my business but in my personal life as well. She is an excellent listener, but moves you forward so that I do not stay stuck in the problem or excuse. Sigal takes my scattered thoughts and helps them take on a new meaning that I was unable to express. If you are looking for a coach that listens, understands, moves you out of your excuses and helps your life be more “fun” and rewarding, then Sigal is the coach for you. She is amazing and I am grateful to be one of her students/clients.
Thank you for helping me move to levels of success in all areas of my life!
Thank you Sigal.
Great blog post!
All 12 requirements are very important.
For me it is even more powerful because I recently start coaching my team and this blog it is a great reminder for what I should choose to do.
My favorite is #6!
Thank you again
I have worked with a few different coaches over the last five years. Each had their place in my journey. However, the work I have done with Sigal has reached my subconscious. The results have been amazing! I have learned to repattern my thinking from the deepest levels of my mind and develop the daily habits which are serving my highest, best.
Sigal is Right on with these keys to finding a great coach. Sigal has been my coach and as I read through this list I kept saying: YES – YES – YES! This is the wonderful spirit that Sigal brings to each and every coaching session. She is absolutely AMAZING!!
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July 1, 2011 at 1:33 pm
Brilliant article Sigal, all the commandments has been perfectly compiled. Finding the right coach is a very challenging task because we are searching for a person not a product. The eight commandment I feel is a must. In order to get along with someone it is very important to trust that person and that person in return should not trade off that trust.