12 Valuable Things You Must Know Before Hiring A Coach

Finding the perfect coach, mentor, healing practitioner and even a therapist can be a tedious journey. Yet when you know what you are looking for it is much easier to find it. In my 12 years of experience from both sides of the equation (looking for one and being one), I’ve gained the knowledge, wisdom and experience regarding how to choose that someone that will get you where you want to go, and in whom you will be willing to place your trust as well as invest your time and money. I'd like to share with you

The 12 Commandments
that I have found essential in finding the right coach for you.

*   *   *

Commandment No. 1:

KeyMind-framed Choose a coach that  integrates the Subconscious aspect  in their work and not only the conscious aspect.

It is well known that whatever habit, pattern or behavior you’d like to change, whether it is procrastination, fear of success, lack of organization, motivation, feeling hurt or stuck, that source of that habit, pattern or behavior lies in your subconscious mind and not in the conscious mind.

So in order to achieve results sooner than later, the best way is to incorporate modalities (like NLP, Hypnosis, Neurological Repatterning, Forensic Healing,) that can affect your behaviors and habits on a subconscious level. That way, you will find yourself acting smart vs. working hard.

I’ve seen many people moving from one coach to another, from one modality to another feeling disappointed and discouraged because the process was not affecting them on a deep level, yet they felt that working with a psychologist or a psychotherapist was not exactly what they were seeking. 

Commandment No. 2:

JugglingLife-framedChoose a coach that helps you in implementing step-by-step what you want to accomplish – Not only discussing theoretically how you can implement what you want but also —

A. Helps you identify what’s in your way of implementing it.
B. Assists you in removing or resolving the challenge(s).
C. Suggests and brainstorms with you practical ways to go about DOING IT.

When I am saying “practical ways” it should be ways that work holistically with your life. Because, besides those things you want to work on, you also have a life. It is important that your coach will be able to see the big picture too. Or else overwhelm will take charge, and that just leads to chaos.

So, for example, if you just started  a new network marking business and you still have a day job that you would eventually like to say goodbye to, and you also have a wonderful family with 2 or maybe 3 kids and a dog, all the variables should be taken under consideration when strategizing your next steps in moving forward.

Commandment No. 3:

girlonthephone-framedChoose a coach that you feel you have Synergy with, who understands you, and has empowering ways to communicate with you.

You can sense all those in the first initial conversation. It should be someone that you feel excited about, inspired by, someone you are looking forward to talking to and that, each time after you have connected with them, you feel that you have moved forward. If you don’t feel the synergy, understanding, and open communication in the first conversation, then that person is probably NOT a good match for you.

Commandment No. 4:

gettingyrcreditcard-framed Choose a coach that you can talk to before they start charging you.

After all, both you and your coach need to interview one another. The coach (most likely) will want to find out if they can really help, and you will want to find out if this is THE ONE (at least for what you are looking for at this particular time).

If a coach is willing to talk to you before they charge you, there is a great chance that they want to help first and make money second.

I have found myself helping people by directing them elsewhere just because what they have expressed required a different kind of guidance.  When people are paying first before they know what they are paying for, the tendency could be to stick with that coach because they are already invested and not because that coach is the right one for them. They’ll start rationalizing why that coach is the right one, while they are actually not feeling so.
When there is a platform to get to know each other first, the choice that both you and the coach make to work together will come from a healthier place.

Commandment No. 5:  

Scale-Angle-Money-Results-framedChoose a coach that gives you full value for your money. The only way I can convey this point is by sharing with you that there have been times when I have worked with a client and have noticed that the desired results were not happening.  I brought this up with them and  figured out what to do next.  

There were times that I have fired my clients, either because our work came to a saturation point or because they were not taking full responsibility to help themselves. I've learned to only take on clients that are fully committed to their desires. That's why I give complimentary healing consultation so we can both see whether we are a good fit.

Your success is not in the hands of the coach or therapist, it is in your hands. The person you choose to work with will guide and help you to get out of your own way, to see your blind spots, but the responsibility is on you. Not just in therapy, with your finances, in your relationships and career. You are the one who leads all those and you hire someone who will help you to get there, guide and direct you.

As a client when I hired a coach, I knew what I was looking for and at times when that wasn’t delivered, I decided to move on. If you do hire a coach and they are not sensitive enough to your results, but you really like them and want to continue working with them, it is worth it to bring it up with them so you can both experience success.

Commandment No. 6:

keyinhand-framedChoose a coach that teaches you to be your own coach. Besides solving an issue that you have or having a breakthrough, it would be very beneficial to actually learn how you created that issue. This way, it is less likely your issue will come back.

Once you have the awareness how the issue was created ,you have more control over your life and that means that later on when other things come up for you, there is a greater chance you’ll be able to work through it and resolve it by yourself, because on some level you have been trained how to identify what is going on for you and how to stop it. This is a major "return on investment." I have clients that worked with me years ago, and whenever we have a chance to speak, they express how what they learned when working with me is still present for them, and they continue to utilize the tools to make a difference in their life (click here to find out what some of my clients shared).

Commandment No. 7:

lightbulbhead-framedChoose a coach that is solution oriented vs. problem oriented. When putting too much emphasis on the problem itself, the problem takes too much room. Law of Attraction is the best teacher I have encountered that teaches us that lesson.

Notice that your “chosen” coach is holding the right vision for you to step into so you can invest the majority of your time together on the possible solutions. That alone will already create a shift for you and will motivate you to act.

I’ve encountered numerous people that have stayed in a lengthy, costly process with coaches/therapists/counselors that came up with new problems for them to work on. Then they had to stop working with that “professional” because they ran out of money and they didn’t believe in therapy or coaching anymore. They developed a new belief that all  of "that stuff” does not really work. And now, they have a few more problems on top of the original one.

Commandment No. 8:

jumping2-framedChoose a coach that you feel you can trust and who is passionate about their work. You will clearly hear it in their tonality, see it in the spark in their eyes, and feel it when you are talking to them. When you listen to them for the first time, notice if they walk their talk.  Also listen to yourself, to what the conversation with them does to you. If you feel good about the conversation, empowered and uplifted, then that coach might be the one for you.

 Commandment No. 9:
 manbalancesoncoins-framedChoose a coach that balances between listening and talking. A friend of mine shared with me recently that she had a coach that asked her at the beginning of every call what she’d like to focus on  that day. After she answered, he started to go on and on, and she felt that she was listening to a recorded voice, as she could barely say a word.

That coach shared with her valuable information, yet it lost its value because there was no one to help her to take it step-by-step and incorporate the information in her business. The result was overwhelm and a poor use of her money.

You should be an active part in the session.
You gain a lot by bringing yourself to the process,
by being present, engaging and stating
what you would like.

My friend found that she wanted each session to be over before she started it. The problem was that in that case she didn’t hire that coach directly, he was assigned to her as a part of a program that she  took. He was already the second coach after she had requested to switch from the first one.

So here is another tip.

Request to "interview" (simply talk to) the coach that you'll be working with before you sign-up to a program that includes coaching. Make sure that you follow the eleven commandments mentioned here when you "interview" your assigned coach.

Commandment No. 10:

aimingtothestars-framedChoose a coach that in addition to the above keeps you accountable in a practical way. Because let’s face it, even though we both know that most of the work is done between the sessions, if your coach is not addressing the goals and intentions from session to session, then it is easy to lose track and to get away from achieving results.

If you are choosing to incorporate past life regression as a part of your process, because you believe there are some blocks you carried with you into this lifetime, then it is important to resolve the issues in the physical world and in your current reality and not just on the spiritual level.

For example, let’s say that in one of your previous lifetimes you were very poor and you believe that you carry that karma and, in this lifetime, whatever you do, you are not becoming as wealthy as you would like, then besides resolving the karmatic part, you want your coach to help you with "what’s next"? What to do now after we released the block? Because if they don’t, you will be left with a great story, but you won't know how to proceed and truly become wealthy. When your coach has the confidence to lead you, they will be assertive about the next step too and will make sure that you are not shooting your own foot by being only spiritual and not practical.

Commandment No. 11:

bubbleandhand-framed Choose a coach that listens underneath the spoken words — because you may say one thing while underneath you might experience something that is totally different from what you have expressed. You want to work with someone that can “read” that even over the phone.

We live in our own bubble. A great coach is the kind of person that does what it takes to help us to get out of our own bubble. The mind is too smart and many clients can make their lives more complicated they need to be. If your coach can show you (again in an empowering way) the way out of that bubble, then you probably have found an excellent coach.

Commandment No. 12:
foldedcertificate-framedChoose a coach that has the credentials, knowledge, and experience in the field you are looking to be coached in.  Measure them according to their real-world results, not their theories or claims.
So although it is important that a coach would have appropriate professional training, in many cases their life experience will speak for itself.  It doesn’t mean that if you are looking to grow your network marketing team, your coach necessarily needs to have their own team. Your coach doesn’t even necessarily need to be involved in network marketing —  what is more important is that they know and understand the challenges of a network marketing business, have the professional tools to help you and have experience in working with network marketers.

 *   *   *

So now you understand that choosing the right coach for you can be a very conscious process, in which you are aware exactly what you should look for.

You do not need to "rely on" gambling, but can freely choose if the person that you were referred to, that you found on the internet or that you just bumped into at a networking or a social event, might be the perfect match for you.

You are now equipped with the right pieces of information to help you in making the best decision when choosing to enter into a relationship with a coach.

I hope I was able to save you money, time and energy by sharing with you from my experience.

You are welcome to apply for a complimentary healing consultation with me so can start walking the path of clearing the blocks that may be standing in your way to feel better today. Click here, watch the short video and follow the steps to apply.

Meanwhile, many blessings and much love to you and may you experience freedom, health, prosperity, happiness and love, every day you are living on this earth.

Sigal Zoldan 
Founder of Infinite Realities International- Holistic Healing
Clinical Hypnotherapist, Master Results Coach
 & Forensic Healer

Sigal incorporating these modalities in her practice:
Foot & Handwriting Analysis, 
The Grinberg Method, Past Life Regression, Reiki, NLP (Neuro Linguistic Programming) Neurological Repatterning, Clinical Hypnotherapy, Forensic Healing and more. To learn more about Sigal and her work visit www.sigalzoldan.com

DISCLAIMER: This blog and it's content does not purport to offer any medical, psychological, therapeutic, religious, or other professional advice to users. The purpose of IRI programs, audios and diagnostic tools is for Vocational or Avocational Self-improvement. Participants are responsible for their own actions and results. Information provided within this program is of a general nature and is designed for educational purposes only. This information is not intended to replace "traditional" mental health counseling/therapy services. If you have questions or concerns about your physical and/or mental health, please contact your family physician and/or licensed mental health professional in your area.


12 Valuable Things You Must Know Before Hiring A Coach — 27 Comments

  1. I feel like on of the most important points you've raised here Sigal is that you should look for a hypnotherapist you can have a genuine connection and high degree of chemistry with. It's very difficult to trust in a hypnotherapist and fully open up to your hypnoterhapist of life coach without a healthy, natural synergy between the two of you. I've wrote about this a lot of my own self improvement and hypnotherapy blog, where I write frequently on how people can improve the overall quality of their lives. 

  2. Brilliant article Sigal, all the commandments has been perfectly compiled. Finding the right coach is a very challenging task because we are searching for a person not a product. The eight commandment I feel is a must. In order to get along with someone it is very important to trust that person and that person in return should not trade off that trust.

  3. Glyna, I agree. I found that is wasn’t an easy task to find one but there are some that are wonderful. When we are able to listen to ourselves better, we are able to choose the people that give us a hand better.

    Sigal 🙂

  4. Sigal – This is such a great guide to finding a coach! There are so many “posers” out there claiming to be gurus that it is hard to recognize a real qualified coach. With your help and these guidelines, it will be much easier. Thanks

  5. Steve, you liked the points that set yourself up to success.
    Thanks for sharing it with me.
    🙂 Sigal

  6. This post is full of valuable information and especially for those who are new to coaching and don’t know what questions to ask. The commandments are thorough and a great reference; every one is important to the coaching experience and it’s purpose — to guide you in reaching your destination in the most efficient and purposeful way! Thanks for sharing this! Blessings, Loren

  7. Thanks for visiting Gavin. I have been coaching since 98. It’s funny because I never really used the term coaching. I was first a graphic designer that looked for more meaning so I went and studied architecture. Then I discover that I was looking for a different kind of meaning and I studied the Grinberg Method which included reflexology and teaches one in a structured way through the body, through touch, breath, movement, physical exercises, description tools and techniques to increase one’s ability to pay attention to how they create an unwanted condition and by identifying the “how” they can then stop creating it. From stomach aches, migraines, stiff neck, constipation, to procrastination, stress, lack of confidence, shyness and so forth. So when I came to the US I continued to add tools – NLP, Hypnotherapy, Pat Life Regression (and more) to this whole big tool box. My experience and training is more on the Therapeutic side, but accountability and strategy is a huge part of one’s success. Sometimes when I worked with different coaches or more likely practitioners I found that I was missing something. Some had strong accountability but no broad perspective on therapy, subconscious mind work, conditioning, and others had the therapeutic perspective and approach, but no accountability, structure or if I may say holistic vision. I don’t like chewing our problems, I like finding a personalized way to the client that works with who they are, with their set of circumstances and give them under one roof, the coach, the therapist, the friend and the guide that helps them to be the best they can.

    Thanks Gavin,
    “See” you soon.
    Sigal 🙂

  8. Hi Sigal, coaches are very important for long term success. A coach is there to cheer you on when you need them to and to be tough on your when necessary!

    I had a coach for many years! I don’t have right now but might take one on again in the future.

    How long have you been coaching for?


  9. Erica, I appreciate you taking the time to read this and share your thoughts.
    Much success to you with your chosen coaches 😉

  10. Leslie, so nice of you to visit. The best thing in not getting overwhelmed is to get into a peaceful space, breathe and connect to that ability within us to trust the we are able to choose the one that is right for us.
    🙂 Sigal

  11. What a wonderfully comprehensive list you have put together. This is a wonderful resource for anyone who is thinking about coaching. There are so many coaches to choose from that it can be overwhelming to know who to go with. I appreciate your sharing this information.

    Wishing you a song in your heart,
    Miss Leslie @ Music with Miss Leslie.com

  12. Thanks Rick. and thanks for tweeting about it. Yes, I agree that every self-developer should stop by this blog.
    🙂 Sigal

  13. Hi Sigal,
    I would suggest for anybody that wants to find a good coach go through every word of this post. The things you must know before hiring a coach could be a challenge but I know when I talked to Sigal I was inspired by her and I know she has the talent to lead people in this industry. Time to get the best free information you can get your hands on….if you want it.

  14. Sigal,

    What an incredible post. I am also impressed by the testimonials to your powerful coaching. I, too, have had several coaches in the past few years. Many have over-delivered but a few left me with a sense of being deserted when problems arose. Currently, I am involved in a year long mentoring program. The program encompasses all the traits you have listed here. And focuses on the female psyche, which approaches business differently from the male psyche.



  15. Sigal is Right on with these keys to finding a great coach. Sigal has been my coach and as I read through this list I kept saying: YES – YES – YES! This is the wonderful spirit that Sigal brings to each and every coaching session. She is absolutely AMAZING!!

  16. The most important points are #4 and #5. People turn to coaches because they are not getting results on their own. The right coach helps you get results in the most efficient (time and money) way. When people move on to other coaches it is because they are no longer getting results for their time and money spent.
    #4 is about having a trial run. The topic of discussion should be what results you want to achieve and the coach should lay out how s/he can help you do them. If you don’t know what results you want, then coming up with goals should be the topic of discussion. Otherwise the coaching is not measurable.

  17. The most important points are #4 and #5. People turn to coaches because they are not getting results on their own. The right coach helps you get results in the most efficient (time and money) way. When people move on to other coaches it is because they are no longer getting results for their time and money spent.
    #4 is about having a trial run. The topic of discussion should be what results you want to achieve and the coach should lay out how s/he can help you do them. If you don’t know what results you want, then coming up with goals should be the topic of discussion. Otherwise the coaching is not measurable.

  18. How right you are Sigal!

    In my professional development as a coach I have evoloved, and am still evolving along these lines.

    I’d like to keep this post up on my wall to remind me to be a great coach!

    Thanks for the inspiration!

    Oma Edoja, Women’s Breakthrough Coach

  19. Great List Sigal: They chronicle the reason I chose you as a coach and as a coach myself, they are my commandments as well.
    I still listen to the recordings of our sessions and the value of the time we spent and the investment I made in my professional and personal growth, is truly exponential.
    If I had to choose one I would say, teaching others how to coach themselves is key. We each have an inner voice of wisdom and clarity and the best coach teaches us to listen to that voice and helps us learn to have faith in our own innate wisdom. Thanks again. Tracey.

  20. I have worked with several coaches in the last 10 years. It has the been the work that I have done with Sigal that is making a difference not only in my business but in my personal life as well. She is an excellent listener, but moves you forward so that I do not stay stuck in the problem or excuse. Sigal takes my scattered thoughts and helps them take on a new meaning that I was unable to express. If you are looking for a coach that listens, understands, moves you out of your excuses and helps your life be more “fun” and rewarding, then Sigal is the coach for you. She is amazing and I am grateful to be one of her students/clients.
    Thank you for helping me move to levels of success in all areas of my life!

  21. Thank you Sigal.
    Great blog post!
    All 12 requirements are very important.
    For me it is even more powerful because I recently start coaching my team and this blog it is a great reminder for what I should choose to do.
    My favorite is #6!
    Thank you again

  22. Martha, I know from experience that many of those that have worked with me are experiencing my guidance years after they completed the process with me. One of the main reasons is simply because they continuing to listen to the personal audios I created for them and two, there is just something in this subconscious work that percolates and stays with them for many years to come.
    Thanks for your trust in me and thanks for daring to step out of your comfort zones. You are amazing and courageous!!
    🙂 Sigal

  23. I have worked with a few different coaches over the last five years. Each had their place in my journey. However, the work I have done with Sigal has reached my subconscious. The results have been amazing! I have learned to repattern my thinking from the deepest levels of my mind and develop the daily habits which are serving my highest, best.

  24. Sigal is Right on with these keys to finding a great coach. Sigal has been my coach and as I read through this list I kept saying: YES – YES – YES! This is the wonderful spirit that Sigal brings to each and every coaching session. She is absolutely AMAZING!!

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