Will Your Message Market Itself? Maybe If It’s Completely Naked…

Just finished reading Tribes by Seth Godin. Wow, this book came right on time. It came right on time because even though I have the kind of business I am passionate about without noticing little by little I have been sucked in to being the marketer and sales person in my business and devoting about 80% of my time to doing things in my business that will most likely move it forward (or so I thought they would).

Recently something shifted. I noticed that I am not doing what I love as much as I’d like to and I decided to zoom out, to take some times where I am not even working and let some new answers to come up. I wanted to let go of those aspects and parts of myself and my business that did not serve me any longer and I am always amazed what happens when I do that. I work less, make more money, enjoy my days, relax, spend time with friends, cook, go to the spa, read, spend time in nature, meditate, visualize, watch movies and things just fall into place.


They fall into place because instead of being in a pushing, demanding, achieving mode I am in an allowing, opening, inviting mode, and that’s where things can happen much smoother. I tend to forget that. I tend to get into doing and doing and doing, and then after I’ve done so much and achieved so little I hit my forehead with my hand and say: “Oops, I did it again…” forgot myself in the doing mode afain. So when I remember, I pause, I take a breath, I zoom out and that’s when things really get going (for me).

Initially, when I decided to zoom out and figured how to get back to do 80% of what I love doing and 20% of what needs to be done as a part of it or even better, delegate it to someone else, I thought that I need to have a marketing plan, change the copy on my website, put some more systems in place and a couple of other things on those lines. But the more time I took to NOT KNOWING what I need to do, but allowing (here is that allowing again) the answers to pop on the surface, the better answers I got. Answers that were right on congruent with who I am, with my passion and desires. Not answers that just put a check mark on the item on my to do list. That’s not so much fun. This list is endlessly growing…

So when Tribes by Seth Godin showed up (thanks to Eiji Morishta who introduced me to the TSA family and Gavin Mountford who is one of the co-founders of TSA (Tribe Syndication Association) who mentioned the book) I allowed myself to saturate the information and instead of coming from a perspective of “marketing” my brain has shifted to think in terms of tribe and that is exciting on a few levels:

         1  Is that even though I want to make a difference and help lots of people to get unstuck from their own limitation, I now can more fully accept the fact that I can only help and support those that really wish to get unstuck and those that wish to do it with me.
It doesn’t matter how much marketing I’ll try to “shove down people’s throat”. It will never work. Maybe they will buy my product or service but they won’t use it. And if they don’t use it no one really won. I am not after making a sale (which is nice but…that’s not the ultimate goal, it’s just a form of exchange) my desire is that people will take the knowledge they acquire and use it in such away that they can better their lives.

After reading Tribes the picture that was blurry for many years is starting to become clearer (there are still pieces that are flipping over but I am using my magic stick and they do flip). My focus is changing; I am already happier, already attracted new amazing motivated clients, met and connected with new people and found so much peace within myself and my work. It is so much fun, so exciting and totally not overwhelming. Maybe it’s due to breathing fully again, exercising, hiking, receiving body work, taking time off. Well actually it’s probably, not maybe.

Whether you’ll decide to pick up the book or not, that’s up to you. In fact it is all up to you. All I am wishing you is to allow the pieces of yourself to come together in such a way that a whole wonderful, healthy, happy, human being is carving him/herself on to the surface.

And if you are still wondering what does the title has to do with this post of mine, here it is:
I have no doubt that your plate is extremely full. That you are trying to figure out how to juggle everything so you can enjoy your life and have the freedom to do, be and have what you want.

I also know that you will most likely do everything you can to succeed in this mission but until you are not standing “naked” in front of your own truth, do you really think your message will market itself? Maybe, but that’s for sure will involve a tremendous amount of work. I’d go with peeling the layers, clear some time and devote it to YOU. And it’s never too early to do that.

"The secret to leadership is simple:

Do What You
Believe In.
Paint a Picture Of
The Future.
         Go There.
People Will Follow"

                     –Seth Godin

So now all that is needed is for you (and me to) is to make it crystal clear to yourself and others what you (and me) believe in. I would love to hear your thoughts and use this post as a platform for brainstorming and clarifying – what do you believe in? So feel free to share your thoughts with. And remember that making a difference has to start with you first.

* * * * * * * *  *

I would love to read your comments, tell me how you liked this post, tell me what you are planning to do with this information, ask questions and come back to share what have opened up for you.
Meanwhile, many blessings and much love to you and may you experience freedom, health, prosperity, happiness and love, every day you are living on this earth.

Sigal Zoldan
Founder of Infinite Realities International- Holistic Healing
Clinical Hypnotherapist, Master Results Coach
& Forensic Healer

Sigal incorporating these modalities in her practice: Foot & Handwriting Analysis, The Grinberg Method, Past Life Regression, Reiki, NLP (Neuro Linguistic Programing) Neurological Repatterning, Clinical Hypnotherapy, Forensic Healing and more. To learn more about Sigal and her work visit www.sigalzoldan.com

DISCLAIMER: This blog and it's content does not purport to offer any medical, psychological, therapeutic, religious, or other professional advice to users. The purpose of IRI programs, audios and diagnostic tools is for Vocational or Avocational Self-improvement. Participants are responsible for their own actions and results. Information provided within this program is of a general nature and is designed for educational purposes only. This information is not intended to replace "traditional" mental health counseling/therapy services. If you have questions or concerns about your physical and/or mental health, please contact your family physician and/or licensed mental health professional in your area.


Will Your Message Market Itself? Maybe If It’s Completely Naked… — 14 Comments

  1. That was a great post! I can totally relate to getting caught up in my business and having to step back to see the bigger picture. We must ask ourselves “Why are we in business?” in the first place right? I have not read Tribes yet, but it just went on my book list.

    Thanks again Sigal!

    To your success,

    Steve Dooley

  2. I just joined TMA and wondered onto your website and your blog. I just started my website which is devoted to diabetic education and have been working hard to get interesting blogs, videos etc on the site. When I start working this hard, I get caught up in the work, and forget why I am doing this. I need to go back to basic principals. I have my passion, my motivation is good, I need to keep my faith and work out of joy. I will get a copy of the book Tribes and remember to work harder on my Why than on my How. I am interested in providing information and in helping motivate people to use that information. Perhaps we have a common ground and can work together in some capacity. thanks so much, sybil

  3. It’s so important, Sigal, to be in tune with your purpose.

    I’m amazed how many people work so hard for so long to succeed in something that doesn’t even matter to them!

    Discover your purpose, walk the path that leads into it, refuse to turn back despite the stumbling blocks you will encounter. This will lead you to true success and others will naturally follow anyone who is engaged in being successful.

  4. Great that you took some time to reflect and just be in your life. We get so caught up in the doing sometimes that we forget about the BEING! It is all about who we need to be in live that drives our doing but sometimes we get it mixed up and try to do it the other way around. Thanks for reminding us that it’s ok to step back and let life be so that you can get back on track towards the life of your dreams.

    Keep your dreams alive.

    Make it a great day!
    God Bless,
    The GREAT Edward!

  5. Wonderful article Sigal. It is so illogical, yet I am certain that it is absolutely correct. My journey still has a lot in store for me in terms of personal development and seeing the big picture. But these words you have shared here are giving me comfort in knowing that I am and always will be right where I am supposed to be.

  6. Hi Sigal,

    Right on! I read Tribes some time ago and the message has really stuck with me. It makes so much sense, too. If you are doing what you really believe in and are passionate about, that will come through in your message and others (the ‘right’ others) will be naturally attracted to your message.

    I think the message stuck with me because it makes life so much easier. Rather than ‘trying’ so hard all the time, it’s just easier to be authentic about what you are doing. I’m really glad you got a lot out of the book as well. Thanks for helping to spread the word.

  7. Thanks Rick for expressing your appreciation.
    You know, I found myself very busy Monday and Tuesday. I had a dead line that I set for myself to achieve.
    Today, as my schedule was more open I noticed that I had a tendency to “work hard” take a lot of actions and almost sit hours again in front of my computer. So once I recognized that. I simply didn’t.
    I connected with a new friend from TSA, we got to know each other and came up with a few ideas for a joint venture and I just got back from a session with a client that is moving big time forward and somehow we have also decided to do a joint venture. So it is really so pleasant to know that I didn’t push or demanded anything from my day today and yet I got results that I am certain will move me forward.

    Please visit again soon. It is great to connect.
    PS: I am glad you like the Kabbalah classes, it is fascinating.


  8. Sigal,

    I am studying Kabbalah and for the first time in my life understand the symbolism behind the Passover. There are many symbols but basically it is the Exodus from the physical world into the spiritual world, leaving the ego and opponent behind and seeking everlasting Light. But, that’s not key here…

    What is essential is your letting go of something that permitted you to gain new insights into the meaningful side of life. I too, somewhat like Richard, push myself, do, do do and forget that it all starts with who I am being. Most of us think that to have what I want I must do this, that and the other and then I will be a success. It’s backwards.

    You must first be the person you want to be, who does this things that that kind of a person does and then you will have what your heart desires.

    Stepping away from the computer and allowing the Universe to provide you with it’s wisdom is a fine example of taking charge by letting go.

    My hat is off to you, lady. I understand the process intellectually, but until you live it (and I’ve only lived it in glimpses), experienced what you speak about it cannot be understood.

    Thanks for your great insights and inspiration!


  9. Hey Sigal,

    Excellent post highlighting Seth Godin’s brilliant book entitled “Tribes.” There are certain books that I believe are a Must Read when you are active in this industry and this book is definitely one of them.

    I’ve seen Seth in a couple of interviews as well and he truly is a man who practices what he preaches. Glad that you enjoyed the book!

    Thanks for Sharing Sigal,


  10. Very enjoyable artical Sigal – even the comments are interesting 🙂

    I understand your point very well and have been on a similar journey myself. It’s taken awhile and a good deal of self-reflection but as a result I have a pretty good handle on my peak creative times, my work style and when I need to take a break. What allows me to follow that flow is being able to work at home – it’s made a huge difference in my life, and I’m very grateful for the opportunity!

    Time is so prescious – we will never get this minute, this hour, this day back – we need to make the most of it.

  11. Thanks for your commets Rishard. You are a thinking men and I like that.
    Here is what I have done.
    1. I stopped pushing and trying and working hard. (I work “hard” to serve those that wants to be served by me).
    I noticed that when I do that, the universe rewards me in the exact same manner. It pushes back.
    I am not interested in that kind of relationship any longer. A pushy relationship.
    The big AHAs happened recently, but things are taking place underneath the surface for almost a decade.
    I have accomplished many things but I am no longer interested in doing those things the same way.
    So whenever I notice now that I am trying/forcing/demanding something to come to existence I catch myself, I recognized that here I am doing it again and instead of doing it, I stop, I go away from my computer, I choose to go for a walk and I beleive to my perception that many times tells me that “I don’t have the time”. I am the boss. I am in business for myself, I decide how my time I have, no one else. I have all the time in the world today to do what I find meaningful and congruent to what I love, beleive in and desire.
    I don’t go for a hike 7 days a week all day long. I do work too, but I connect many moments in my day to what’s important to me and not to the slave part in me that makes me do something.

    The more I practice it, the more I let go of the doing mode I find that I am able to align myself (see my blog about

    I need help with some questions to better understand your message. First let me say this: a) I agree with pull marketing, attraction marketing, or whatever you want to call it as more effective than push/shove/beg marketing. b) I also believe that pull/attraction marketing requires many efforts and a lot of “checklist” tasks/work… even if it is a different sort of tasks. In addition I absolutely agree with your 2 concise beliefs in blue.

    Now, you feel that something has shifted, that you are “working” on your business less and making more money. Yet I notice that you have commented a lot on others’ blogs and engaged in other “sharing” tasks. Surely that is something that is a part of marketing, if indirect, and something that we marketers need to “juggle” as you truly mention.

    I find such tasks take time and I don’t seem to have time for hiking and smelling the roses so to speak. So I am confused. If this shift happened recently (last few weeks?) what kinds of things have you stopped doing to make more time to do these other relaxing things?

  12. Totally Willie, thinking like that puts us in such a space of is.
    We still market, but we market with a different engine, the kind of engine that in away fuels itself.

    Thanks for stopping by.
    🙂 Sigal

  13. Hi Sigal,

    I recently was turned on to Seth Godin’s book tribe also. I have it in mp3 format.

    It came highly recommended from Gavin Mountford of the TSA.

    The whole concept of the social tribe makes a lot of sense when you began to think about it.

    As you say, I now can more fully accept the fact that I can only help and support those that really wish to get unstuck and those that wish to do it with me.

    Like you my desire is that people will take the knowledge they acquire and use it in such away that they can better their lives.



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